JUST IN: NFL streaming on Peacock pays off as Dolphins-Chiefs draw 23 millionPatrick

JUST IN: NFL streaming on Peacock pays off as Dolphins-Chiefs draw 23 million Patrick

NFL streaming on Peacock pays off as Dolphins-Chiefs draw 23 millionPatrick Mahomes #15 of Kansas City Chiefs talks with NBC Sports’ Peter KingPatrick Mahomes made some big plays with his legs, but the Chiefsand#039; stifling defense was the deciding factor in the NFL’s first paywall playoff game.

The first NFL playoff game to air exclusively on a streaming platform produced TV-heavy broadcasts as Saturday night’s Dolphins-Chiefs showdown on the Peacock averaged 23 million. 4,444 4,444 While live telecasts accounted for the lion’s share of the audience for the main Wild Card games, the preliminary rating also includes showings broadcast by NBC in Miami (WTVJ-6) and Kansas City (KSHB-41). According to Nielsen, Saturday night’s game was up 6% over last year’s equivalent Chargers-Jaguars on NBC (20.6 million linear viewers plus 1.2 streaming).

The Chiefs’ 26-7 victory is now the coldest NFL playoff game played in freezing temperatures. It just so happens that Peacock’s editorials coincided with a major shift in media nearly a decade ago; when ESPN aired the first postseason game on cable on January 3, 2015, the Cardinals-Panthers Wild Card averaged 21.7 million viewers.

Official numbers for the Peacock Wild Card game, including a breakdown of the number of fans watching the local NBC telecast, will be available Friday.

The home market vote should be significant, however, as the game averaged a 45.1 household rating in Kansas City, where 74% of active TVs were tuned to KSHB, and 14.5 (41%) in Miami. In total, about 710,000 homes are NBC affiliates.

A large crowd at the NFL’s first salary wall playoff game should end any resentment about the practice that is likely to remain. In a statement released with the preliminary Dolphins-Chiefs standings, NFL commissioner Roger Goodell said the league was “thrilled with the results.”Earlier in the afternoon, NBC’s coverage of the Texans’ Browns offense drew 29 million viewers on the flagship network and various digital extensions.